Let's Talk Facebook

  • Date: July 17, 2017
  • Author: Pamela Henningsen- Multi-Media Specialist

Hello!  My name is Pamela Henningsen.  I am the multi-media specialist at DRN with the marketing team.  As part of the marketing team we are the creative side of our sales campaigns and organize most functions that DRN hosts.  In addition to that I create commercials (spots) for DRN to be played on our TV lineup and produce spots for customers’ that advertise on our TV too.  I also manage all of DRN’s websites, www.drtel.com, www.drtel.net and www.drnreaditech.com .  In addition to the websites I also maintain the DRN Facebook page, both of our Twitter accounts @drnreaditech and @dickeyrural, and our Instagram account @drn_readitech.  As you can tell DRN is rather connected on the social media side.  Why? Social media is where our customers are at.  Yes, we still use some traditional media such as newspaper, direct mailers & radio. But social media allows us to reach our customers more frequently.

Does your business have a social media presence?  Regardless of which platform you choose it is important to have a presence.  With so many social media streams to pick from let’s focus on Facebook for today and ways to boost your presences over your competitor.    

  • Your business’ Facebook posts should be an 80/20 mix.
    • 80% social posts that relate to your business’ customers and 20% about your products & services.  Customers want to hear from you and engage with your company, but they do not want to be sold to all the time.   
  • Be responsive
    • Acknowledge your customers’ comments, both positive and negative.
  • Less is more
    • Keep your posts under 80 characters.  Posts with 80 characters or less have a 66% higher engagement rate. 
  • Ask open ended questions
    • This encourages engagement from your followers.
  • Post often, but not too often
    • Post to Facebook at minimum 3 times per week.  2 posts per day is a nice average, this will keep your business in your customers’ Facebook feed without cluttering their feed and becoming annoying to them.  

Posts containing pictures have a better engagement then posts with just words. Likewise posts with video perform better then posts with pictures.  Don’t be afraid to jump in with the occasional live video.  Facebook Live Videos are watched 3 times longer than videos that aren’t live and followers are 10 times more likely to comment on a live video compared to a regular video.  Next time you get a shipment of a new product in don’t be afraid to start a Facebook live video and make an announcement.  Don’t forget about running an occasional contest, people enjoy winning and competing.

 

I hope you found this information useful. Be sure to check back every Monday for a new blog post.

 

Thanks!

Pamela